Friday, September 29, 2006

Coca Cola - I wish

Sharlene Hector, of the group Basement Jaxx, walks down a busy street passing out bottles of Coca-Cola to passers-by. She's beautifully singing "I Wish I Knew How It Would Feel to Be Free," written by Billy Taylor and previously recorded by a wide range of performers such as Nina Simone, Solomon Burke, Lighthouse Family and John Denver. This is a 21st century follow-up to the 1970s Hilltop Singers who wanted to "teach the world to sing in perfect harmony."
Here, two international version of original plot, from Spain and Philippines.

For original spot:
Campaign name: I wish
Agency: Mother, London
AD: Ringan Ledwidge
Prod. Co.: Small Family Business
D.P.: Ray Coates
Editor: Richard Orrick/The Whitehouse
Music: Steve Sidwell/Jeff Wayne Music
Category: Video

Philippines version:
Agency: McCann-Erickson
AD: Thierry Notz
Prod. Co.: Provill
Advertiser: TCCEC
Producer: Ana Agtarap-Palillo

Spanish version:
AD: Roberto Berliner



1 comment:

Elena said...

le bottiglie sono sempre aperte. attenzione, potrebbe averci messo qualcosa dentro :P
preferisco la prima...