Wednesday, October 04, 2006


To advertise Weeds - a sitcom about ‘a single mom dealing with life’s problems’ - FCB created a billboard which was contained completely inside a sandwich bag and another one that had attached three 6-foot high bags filled with giant sandwiches and massive prop marijuana.

Campaign name: a single mom dealing with life’s problems
Agency: FCB New Zealand
Creative Director: James Mok
Copywriter: Alex Dyer and Colin Mitchell
Designer: Roxanne Hawthorne
Category: Visual, Guerrilla

These are two videos that show the effects of the billboards:

No comments: