Weeds

To advertise Weeds - a sitcom about ‘a single mom dealing with life’s problems’ - FCB created a billboard which was contained completely inside a sandwich bag and another one that had attached three 6-foot high bags filled with giant sandwiches and massive prop marijuana.
From: adverbox.com

Campaign name: a single mom dealing with life’s problems
Agency: FCB New Zealand
Creative Director: James Mok
Copywriter: Alex Dyer and Colin Mitchell
Designer: Roxanne Hawthorne
Category: Visual, Guerrilla



These are two videos that show the effects of the billboards: